By Ethan Miller, Getty ImagesRebecca Black was part of the Thursday show O Music Awards in Las Vegas Fremont Street experience.
By Ethan Miller, Getty ImagesRebecca Black was part of the Thursday show O Music Awards in Las Vegas Fremont Street experience.
Latest event, multiplatform, the O Music Awards broadcast Thursday night on any of the MTV networks but Facebook, MTV Web sites and mobile applications. Live webcast, one hour was announced as a friendly celebration at fan of digital music - an attempt by the youth network never officially fete new arenas of musical culture.Embracing the amorphous in the digital world, things kept MTV so structured that even the "O" in the title of the show was intentionally left undefined and open for interpretation.The White Paper came from a scene outdoors in Las Vegas, but it in fact occurred in the digital domain. Most of all accepted winning awards (trophies were a kind of glass cube) distance in the recorded video acceptance speech. Some shows, such as Foster the people and Mumford & sons, were transported in other locations."The duo exuberant Matt & Kim served band house and woodframe hosts".Tonight, we celebrate each gigabyte of interactive musical comedy known to man, "said drummer Kim Schifino, before admitting that she had no idea what a gigabyte is even."Some familiar faces won awards, such as Lady Gaga, who won the artist most innovative and artist should follow on Twitter. The winners were selected by fan vote, which was recorded in real-time prior to prices. "" You make me feel so brave, "said Gaga in a video. "And you make me feel like I can really push the limits of the commercial, integrate the music and art.".Other rewards has sought to make the less famous. Video sensation viral Rebecca Black presented the award for "fan army" to the passionate following in the foreign Tokio Hotel. "" That is so amazing, you guys, "said black fans grinding around it.Andy Samberg Lonely Island comedy Group won funniest music short for their Saturday Night Live clip I just had Sex.Kanye West won for best tweet, one inevitable because it was the only one who is appointed. Pandora Web site won for the best site of discovery of music. Singer Andy Grammer won most innovative video video clip for his Keep Your Head Up.Talking heads were sometimes cracked, as if they were teleported to come. Viewers were given a few options from their point of view, particularly in the main show, the public or rapper Chidera "chiddy" Anamege, who provided sideshow at night. He hit for more than nine hours and 18 minutes to break the Guinness world for longest freestyle rap Record.Endurance of the Chiddy was admirable, but it was not exactly good TV but a man muttering on the couch. He RAPS: "is easy for me / it's just entertainment."MTV has had much success in his Video Music Awards and (to a lesser extent) its Movie Awards. Both began as managed to shock stilted awards shows, but have become long-lasting institutions in their own right. Each show has always put a premium on spontaneity.AMO, MTV clearly are an experience - "beta award show", said Dermot McCormack, head of digital media at MTV Music Group.Still, any case generally was as low-rent, acts primarily at the intermediate level running, a lack of polished hosts and a general feeling canned, despite all attempts to equal the Web.Si democracy mission was to create social media buzz, AMO appear to succeed on a large scale in real time. On Twitter - one of the main square the network hopes to fuel the conversation - the dominant themes remained at the royal wedding and farewell of Steve Carell Bureau.MTV still could indicate 3 million votes cast online before the event on Thursday as evidence of enthusiasm.
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